Meridian Solutions UAE is the perfect answer if you are looking for the Professional Mobile App development company in Dubai! They have some of the Professional Mobile App developers in Dubai. Well, before getting into building a mobile app for your business, there are certain things you need to know to extract the maximum result from your mobile app.
1. Market & Audience Research
Every time before you plan to implement a mobile app for your business, you need to do a thorough market and audience research. This will give us a clear idea of whether the app reaches out to the audience out there.
According to the survey conducted in Jan 2017, there are more than 2.2 million mobile apps available in the App Store today. So it clearly mentions out that the smartphone users can decide which app is the most suitable for them! Hence, we must make our mobile app standout from fellow competitors…!
2. Strategic Marketing & User Acquisition Plan
Most of the people often underestimate the time, effort, and resources needed for app awareness and acquisition both before and after launching a mobile app.
Your user acquisition strategy is going to differ based on the nature of your application, your target market, and many other factors. Some of the areas you need to consider when creating a marketing and user acquisition strategy include:
- Give proper advertisements before the launching of the app itself.
- Provide early access offers
- App store optimization and discovery
User acquisition requires ongoing marketing efforts, much like attracting customers for any other business does.
3. User Friendliness
There are a lot of components involved in building an app that offers a great user experience, but at the basest level, your app needs to be intuitive. If a user struggles to perform basic functions on your app and can’t figure out core functionalities easily, the result is very poor usability. Some other examples of poor user experience include:
- App performance issues (slow or lagging)
- Long load times.
- Features that are difficult to access.
4. Proper Testing
Proper testing seems like an obvious and critical step in app development. These tests provide us with the real potential of our mobile app. Only a mobile application can be made error-free if it’s tested properly. Hence, never compromise in the testing procedures.